【獎項 Prizes】　銅獎 Bronze Award

【國家或地區 Country/Region】　Taiwan臺灣

【公司／團隊 Company/Group】　白輻射影像 Whitelight Motion

【設計師姓名 Designer】　洪鈺堂 Rex Hon

【作品介紹 Description】　

一場場含金量高的藝文表演、國際級的專業演出，奠定了台灣最高藝文中心國家兩廳院的殿堂級身份。夏日爵士派對作為兩廳院長期致力於推動藝術生活化的重點活動，更進一步成為藝文演出從殿堂帶到日常的重要橋樑。

第17屆夏日爵士派對溝通主軸定調為「Life is Jazz」，從既有的爵士樂迷向外延伸、開發全新的觀眾族群，主視覺設計一改過往以樂手肖像做為主要形象，首次嘗試運用明亮的色彩和平面式的插畫風格，將爵士樂手和觀眾化為自在隨興的角色，帶入各種生活情境。

Priceless performances of arts and international-level professional performances established the National Theater & Concert Hall (NTCH) as the most majestic hall of arts in Taiwan. As the highlighted activity of NTCH in its endeavor to fuse arts into life, Summer Jazz Party rolled out further as a vital bridge that ushered art performances in the hall into everyday life.

With “Life is Jazz” as the axis of communication, the 17th edition of Summer Jazz Party expands beyond the existing Jazz music fans and develops new groups of audience. The key visual design shakes off icon of musician as the main image and experiments with the graphic style of illustration in bright colors, transforming Jazz musicians and audience into characters of carefree improvisation inserted into various life scenes.