【 Prizes ｜ 獎項 】
【 Country / Region｜ 國家或地區 】 Singapore ｜新加坡
【 Design Team ｜設計團隊 】
【 Designer ｜設計師 】Roy Wang｜王汉逸, Sandra Lau｜刘之林, Jolin Loo, Lin Hsin Hui, Lin Chi Chen｜林季臻
【 Description｜ 作品介紹 】
Kim Association is a brand identity and visual language for a contemporary art project space initiated by the Yenn and Alan Lo Foundation in Singapore’s River Valley District. Dedicated to commissioning, presenting and discussing transnational Asian contemporary art, the space cultivates the exchange of ideas, objects and cultural practices among artists, curators, communities and international cultural networks.

The identity reflects this mission through a dynamic typographic system rooted in the character 金 (Kim), a shared linguistic thread across several East Asian languages. From 金 to 김, the mark morphs across regional forms, with the words Kim Association integrated into each expression. This evolving archive of typographic gestures embodies the fluidity of cultural identity, allowing the brand to represent multiplicity without fragmentation.

Designed to span signage, web, programme guides and environmental graphics, the system adapts across content, context and exhibition formats. The result is an identity that is not fixed but fluid, shifting and reinterpreting itself like the artists and communities it seeks to connect.

https://kimassociation.org/