【 Prizes｜獎項 】 Distinction｜優選
【 Country/Region｜國家或地區 】 China｜中國大陸
【 Design Team｜設計團隊 】 IDEAFINE
【 Designer｜設計師 】 JIANG YAN, Wu Junyi, Wang Yilin
【 Description｜作品介紹 】

Prosperous Chang'an is a tea brand dedicated to the sales and promotion of Shaanxi tea culture.This packaging design takes inspiration from the Tang dynasty gold and silver tea sets unearthed at the underground palace of Famen Temple, using the modern reinterpretation of Tang dynasty noblewomen’s hands as the core visual language to construct the tea-making process of picking, pounding, roasting, and drinking. Through geometric and anthropomorphic visual symbols, traditional tea culture is transformed into a youthful expression, creating a light yet vivid dialogue between history and the present. The overall style combines simple silhouettes with bright color blocks to form a systematic visual identity, not only highlighting the product itself but also making the packaging a medium and symbol for spreading tea culture.

盛世長安是一個銷售和推廣陝茶文化的茶品牌。本包裝設計以陝西法門寺地宮出土的唐代金銀茶具 為創意原點，以唐代仕女之手的現代化演繹為核心造型語言，構建出“采、搗、炙、飲”的茶事流程。通過幾何化、擬人化的視覺符號，將傳統茶文化轉化為 年輕化的表現形式，讓歷史與當下產生輕盈而鮮明的對話。整體風格以簡潔的剪影與明快的色彩組合，形成系列化的視覺秩序，不僅凸顯產品屬性，也讓包裝本身成為傳播茶文化的媒介與符號。