【Prizes｜獎項】Distinction｜優選

【Country/Region｜國家或地區】China｜中國大陸

【Group/Designer｜設計團隊/設計師】yejie yang｜楊燁傑

【Description｜作品介紹】

404 NOT FOUND is a comprehensive coffee shop specializing in coffee drinks and bread baking. The core concept of brand design is to hope that people can put down their phones and truly enjoy the actual emotional communication between people in daily life. In the face of current online social media, design reflects on the social phenomenon of "everyone's busy daily life is often in the process of copying and pasting..." Visually, it borrows box symbols from social software to form its unique design language, aiming to strengthen the combination of virtual and reality, and express the warmth that daily communication brings to people. The multi form logo in brand vision, with unrestricted content and size of box selection symbols, means that anyone who comes to 404 NOT FOUND can create their own possibilities and participate in the design, creating a multi form, infinitely editable, interactive and participatory modern brand concept, which is also a recreation of the traditional origin of coffee brands.

404 NOT FOUND是咖啡飲品、麵包烘培的綜合咖啡店。品牌設計核心理念是希望人們放下手機，真正享受日常生活中人與人實際的情感交流。設計面對當下網路社群媒體，透過反思「每個人的繁忙日常，常處於複製貼上….」這一社會現象，視覺上借用社群軟體中的框選符號構成其獨特的設計語言，意在強化虛擬與現實的結合，希望表達日常溝通帶給人們的親切感。品牌視覺中的多形態logo，利用框選符號的內容和大小不受限，意指任何來到404 NOT FOUND的人群都能夠創造出屬於他們的可能性，使人參與到設計之中來，創造一個多形態的、可無限編輯的、互動參與式的現代品牌概念，也是對咖啡品牌傳統本源的再創造。