【Prizes｜獎項】Judges’ Special Awar｜評審團推薦獎
【Country/Region｜國家或地區】Germany｜德國
【Group/Designer｜設計團隊/設計師】Neue Gestaltung :Neue Gestaltung GmbH
【Description｜作品介紹】
“Theatre is important. ... Theatre is a constantly changing project, a project that asks questions, that questions. Everything changes. Nothing changes. Everything remains new.“ Julien Chavaz starts a new era of the Theater Magdeburg as artistic director with new structures and formats. This path of constantly reinventing itself, that is diverse and visually effective, while at the same time giving the respective productions sufficient space was the aim. Catchy illustrations, many colours, and logo variations around the GT Ultra font family make Theater Magdeburg look entertaining yet functional. The posters appeal equally to all age groups through the absurd, significant, imaginative motifs and contrast highly with Magdeburg’s urban environment. The studio applied a simplistic, easy to use formula: The motifs are modular, scalable, and transferable and serve as the basis for the entire visual identity. It characterises all printed matter such as monthly programmes, the season booklet, programme booklets, various merchandise products and the website.
