【Prizes｜獎項】Distinction｜優選

【Country/Region｜國家或地區】Macau｜澳門

【Group/Designer｜設計團隊/設計師】UNTITLED MACAO / UNTITLED DESIGN,LTD｜未設計有限公司 : Au Chon Hin｜歐俊軒

【Description｜作品介紹】

DINO KIDDO’s design is inspired by the concept of sharing and gathering with friends, creating Dino's friends. The aim is to evoke a sense of childhood, reminiscent of the times when we enjoyed burgers, games, and adventures with friends. The design takes reference from various children's drawings, using brushstrokes similar to how children write to create an uncertain and playful atmosphere. The unstable lines and whimsical shapes carry a cute feeling, while the interaction between animals in the illustrations appears magical and creative, evoking memories of childhood animated films and reminding people of their own childhood experiences. Dino Kiddo is a sub-brand of Dino Burger, and thus, the biggest challenge is deciding whether to continue with the existing Dino Burger design or create a completely new identity. Choosing a completely new design for Dino Kiddo may raise concerns about whether consumers can associate Dino Kiddo with Dino Burger. Therefore, it was ultimately decided to use Dino's friends as our inspiration, allowing for an extension of the Dino Burger design while introducing a sense of innovation.

DINO KIDDO 的設計以分享、朋友相聚作發想，創造了Dino的朋友們。希望為DINO KIDDO這個品牌營造出兒童時期的感覺，讓人想起兒時和朋友一起吃漢堡、遊戲、冒險的時光。設計參考了兒童的各種繪畫，以小朋友寫字一般的筆觸，去創造出不確定的氛圍感。不穩定的線條和奇妙的造型中帶著可愛的感覺，而動物互動的畫面，顯得奇妙而有創造力，並且勾起了對童年動畫片的回憶，讓人聯想到兒童時期。 Dino Kiddo是Dino Burger的一個子品牌，因此，最大的挑戰是決定是延續現有的Dino Burger設計，還是創造一個全新的形象。選擇為Dino Kiddo創造全新的設計可能會引起消費者是否能將Dino Kiddo和Dino Burger聯繫在一起的疑慮。因此，最終決定以Dino的朋友作為靈感，延伸Dino Burger的設計同時引入創新的感覺。這種設計方法既確保了Dino Kiddo和Dino Burger之間的視覺聯繫，同時又融入了新鮮的元素。