【Prizes｜獎項】Distinction｜優選

【Country/Region｜國家或地區】China｜中國大陸

【Group/Designer｜設計團隊/設計師】Find Design Studio｜成都覓方文化傳播股份有限公司 : Xingyue Deng｜鄧星粵

【Description｜作品介紹】

简单上下 EasyGo is a brand dedicated to elevator innovation. We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity. Our design inspiration draws from the concepts of "arrows" representing upward and downward movement, as well as the notion of "circles" symbolizing vitality. We artfully integrate the inherent meaning of the Chinese characters for "up" and "down" with their external form, resulting in a concise yet engaging visual representation. We remain committed to utilizing eco-friendly kraft paper material throughout, ensuring its consistent presence across all brand elements. This choice reflects our commitment to both simplicity and environmental consciousness.

簡單上下 EasyGo 是一個致力於電梯創新的品牌。我們所有的努力都是為了滿足老年人的需求，他們很難在亞洲舊的無電梯建築中上下樓梯，因為這些建築不能加裝外部電梯。 我們的設計方法考慮了電梯的購買者往往是年輕人，而最終的使用者是老年人。因此，我們採用平衡兩者的設計理念，將佈局和圖形相匹配，打破語言障礙，在視覺識別中傳達簡單，直接和真實的感覺。我們的設計靈感來自「箭頭」的概念，代表著向上和向下的運動，「圓圈」的概念象徵著活力。我們巧妙地將漢字「上」與「下」的內在意義與外在形式結合起來，形成簡潔而引人入勝的視覺表現。整個視覺識別圍繞著「上」和「下」箭頭圖案，在材質方面，我們始終致力於使用環保牛皮紙材料，在確保其在所有品牌元素中的一致性的同時，也反映了我們對簡約和環保意識的承諾。