【獎項 Prizes】優選 Distinction

【國家或地區 Country / Region】中國大陸 China

【設計團隊 Group / 設計師 Designer】 华中师范大学 Central China Normal University / 许焕枫Huanfeng Xu

【作品介紹 Description】

方圆之间是一个专注于新世代精制茶叶的品牌。它展示了处世于方圆之间的古代生活哲学。方形代表规则，圆形代表灵活与圆润。这种哲学与茶有着深刻的联系。例如，茶道也探讨了外部世界与自我的和谐关系。这就是我为该茶叶品牌选择这种视觉系统的原因。

Between Square and Circle is a brand which focus on the refined tea for the new generations. It shows the ancient philosophy of living that lives between square and circle. Square means regulations and circle means flexibility. This kind of philosophy is deeply connected with tea. For example, the tea ceremony also explores the harmonious relationship between the outside world and the self. That's why I choose this kind of visual system for the brand.