【獎項 Prizes】ICoD 特別獎 ICoD Excellence Award

【國家或地區 Country / Region】 台灣 Taiwan

【設計團隊 Group / 設計師 Designer】 國立臺灣藝術大學 視覺傳達設計學系 Department of Visual Communication Design, NTUA / 江梓瑄 Chiang, Tzu Hsuan, 陳欣妤 Chen, Xin Yu, 張瑋芳Chang, Wei Fang, 陳宥勻 Chen, Yu Yun

【作品介紹 Description】

當我們走在路上，看到街景中的電線桿、電線、招牌等，總會覺得很亂，但是這些事物在臺灣的各地都看得到，充滿臺灣人的日常生活。我們除了批評，是不是能夠用另一種方式來觀察？因此，我們將日常可見的這些街景轉變成美麗的花紋來引發大家的關注。 這些通俗事物，正好能夠毫無修飾的展現這片土地的生活和風俗習慣。儘管這些街景元素可能給人一種凌亂或不整潔的感覺，但它們卻是臺灣人日常生活中最重要的一部分。因此我們希望藉由「臺灣俗景衫」這個概念來翻轉民眾對於臺灣街景的想像與思考，讓臺灣人從中找到對臺灣這片土地的認同和連結。 「臺灣俗景衫」是將臺灣通俗街景的色彩和元素設計成花紋，透過遠看是花紋，近看是街景元素的手法，讓觀者在看到花襯衫的同時發現這些花紋竟是由日常生活中的事物所組成，用這樣的對比製造趣味，使觀者重新思考身邊習以為常的事物。讓一件件花襯衫有著熟悉和新奇兩種體驗。

Design concept description "The Taiwan Streetscape Shirt" is a design that incorporates common street scenes in Taiwan into floral shirts. The general public often holds stereotypes about Taiwan's streetscape, associating it with negative characteristics such as dirtiness, chaos, and aging. However, these ordinary elements in daily life simply showcase the living cultural customs of this land in an unfiltered way. Despite their messiness, they are an integral part of the lives of Taiwanese people. We noticed that the chaotic nature of Taiwanese streetscapes coincides with the diverse and complex composition of floral shirts. Elements such as utility poles and signs are intertwined in the streetscape, similar to the patterns on a floral shirt. Therefore, we combined the two to interpret Taiwan's streetscapes with patterns. These patterns feature a blend of Taiwan's street elements and colors. From afar, they are patterns; up close, street elements emerge. Through the concept of "The Taiwan Streetscape Shirt," we aim to transform people's imagination and perceptions of Taiwan's street scenes, allowing Taiwanese individuals to find a sense of identity and connection with this land.