【獎項 Prizes】優選 Distinction

【國家或地區 Country / Region】香港 Hong Kong

【設計團隊 Group / 設計師 Designer】 圓融有限公司 Wholly Wholly Ltd / 黃雋溢 WESTLEY WONG, THOMAS WONG

【作品介紹 Description】

品牌體驗 : 過去現在與未來 品牌設計是現代商業發展不可或缺的一環，它可以幫助企業建立品牌形象、提高品牌知名度、增強品牌忠誠度。同時作為設計系講師、品牌顧問公司創意總監、自媒體總編輯，作者從多方面研究品牌設計的起源和發展，並針對不同案例進行深入分析，揭示品牌體驗的本質。 作者從品牌設計的起源講起，從品牌標誌、視覺識別、品牌形象、品牌故事等多個角度深入講解品牌設計的要素和方法。作者通過具體的案例分析，展示品牌設計的實踐過程，從而幫助讀者更好地理解品牌設計的本質和價值。 此外，作者也對品牌內部教育和外部宣傳進行詳細探討，揭示品牌內部文化建設和外部傳播策略的重要性，並提出相應的策略和方法。書中涵蓋商業品牌和城市品牌的建造，讓讀者可以更全面地了解品牌體驗的應用和價值。 本書適合對品牌設計有興趣的大眾和學界人士閱讀。無論你是從事品牌設計業人士，還是對品牌設計有興趣的學生，這本書都會為你提供有價值的參考和啟發。 語言：英語 作者：黃雋溢 Westley Wong 設計團隊：黃雋溢、黃皓霖 出版社：CUP Magazine Publishing Limited ISBN：978-988-79700-4-0 2023年7月初版。

Experiential Branding: Before Now and Then Brand design is an essential part of modern business development, helping companies establish brand image, increase brand awareness, and build brand loyalty. Our author, a design lecturer, brand consultant, and editor-in-chief of a leading self-media platform, has conducted extensive research on the origins and development of brand design. Through detailed case analysis, the author explores the essence of brand experience, covering both internal education and external promotion, and including the construction of commercial and urban brands. In this book, the author delves into the elements and methods of brand design from various angles, including brand logos, visual identity, brand image, and brand narratives. Through concrete case studies, the author demonstrates the practical process of brand design, helping readers to better understand the essence and value of brand design. In addition, the author provides a detailed discussion on the importance of internal culture building and external communication strategies, offering corresponding tactics and methods. The book covers the construction of both commercial and urban brands, providing readers with a comprehensive understanding of the application and value of brand design. This book is suitable for anyone interested in brand design, including industry professionals and academic scholars. Whether you are a brand design practitioner or a student interested in the field, this book will provide valuable insights and inspiration. If you want to learn more about brand design knowledge and skills, this book is a must-read. Language: English Author: Westley Wong Design Team: Westley Wong, Thomas Wong Publisher: CUP Magazine Publishing Limited ISBN: 978-988-79700-4-0 July 2023, First Edition.