【獎項 Prizes】優選 Distinction

【國家或地區 Country / Region】 中國大陸 China

【設計團隊 Group / 設計師 Designer】 朱旭峰 steven

【作品介紹 Description】

御沙YUSHA是一款高端酱香型白酒，其瓶体造型设计新颖，打破了中国传统白酒的瓶体包装设计形态，整个瓶型设计灵感来自中国传统玉石印章（玉玺）。瓶身釉色采用了象征玉石翡翠的绿和白的渐变色，瓶盖则是采用通体红色的铝盖，瓶底的篆刻印章文字，寓意着每个人品尝到这款酒都会在自己内心留下深深的印记。整体设计很好的把中国传统文化元素通过现代的设计语言呈现出来，由繁至简的表现出包装的独特性和品质感以及强烈的识别性。

YUSHA is a high-end Maotai-flavor liquor. Its bottle shape design is novel, breaking the bottle packaging design form of traditional Chinese liquor. The entire bottle design is inspired by the traditional Chinese jade seal (Jade Seal). The glaze color of the bottle adopts a gradient color of green and white, which symbolizes jade, and the bottle cap is made of a red aluminum cap. The seal text on the bottom of the bottle means that everyone who tastes this wine will leave a deep impression on their heart. deep mark. The overall design well presents traditional Chinese cultural elements through modern design language, showing the uniqueness, quality and strong recognition of the packaging from complex to simple.