【獎項 Prizes】評審團推薦獎 Judges’ Special Award

【國家或地區 Country / Region】 中國大陸 China

【設計團隊 Group / 設計師 Designer】 西安三足鸟品牌策划有限公司 Xi’an SUNBIRD Brand Planning Co., Ltd. / 石宝玲 shi baoling

【作品介紹 Description】

"这款蜂蜜来自物种丰富的秦岭山脉，野生大熊猫时常来“品尝”蜂农的蜂蜜。带着草帽的熊猫，其灵感来自野生大熊猫与当地养蜂的蜂农。用拟人化的包装来突出蜂蜜的特色，憨态可掬、萌态十足。 玻璃瓶在当地生产，减少了运输造成的环境负担。瓶身没有用不干贴等油墨印刷，而是选择更环保的牛皮纸吊牌来显示品牌标志与产品描述，草帽是用当地废弃麦秆手工编制成的，这样既减少焚烧麦秆带来的环境污染，又可以给当地农民带来可持续的收入。

" In the Qinling Mountains rich in species, honey produced by beekeepers is often “tasted” by wild pandas. The panda wearing a straw hat was inspired by wild pandas and local beekeepers. Features of honey are highlighted by the personified package, which is funny and cute. Local production of glass bottles relieves environmental burdens placed by transportation. On the bottle, there is no printed sticker but a more environment-friendly kraft tag to show the brand logo and a product description. The straw hat is handwoven with local discarded wheat straw, which can not only reduce environmental pollution caused by burning wheat straw but also bring sustainable incomes to local farmers.