【獎項 Prizes】評審團推薦獎 Judge's Special Award

【國家或地區 Country / Region】 瑞士 Switzerland

【設計團隊 Group / 設計師 Designer】 WePlayDesign - Sophie Rubin、Cedric Rossel

【作品介紹 Description】

FILMAR 是瑞士境內向拉丁美洲電影和文化致敬最重要的慶典。FILMAR支持獨立電影和拉美影人，放映電影新作和偉大經典，並在該節慶邀請的電影創作者支持下推廣交流。FILMAR 2020的主視覺以瑪雅語為基礎，它是一種傳播知識和資訊的工具。此處採用的字形代表雙手，也意味著和電影密切相關的行為，比如取鏡、拍攝、甚至是構圖。

FILMAR en América Latina is the most important festival dedicated to Latin American cinema and cultures in Switzerland. FILMAR supports independent cinema and Latin American filmmakers, offers new films and great classics, promotes exchanges thanks to the many filmmakers invited by the festival. The visual identity of the FILMAR 2020 festival is based on the Mayan language, a means of transmitting knowledge and information. The glyphs selected represent hands which here refer to actions closely linked to cinema such as framing, shooting or even composition. For FILMARCito, the glyphs selected represent characters appealing to the imaginary world of childhood. Within this concept, other communication deliverables were also developed, including a program, animated posters, animated cinema screens, social media, tickets, merchandising, etc…