【獎項 Prizes】ICoD特別獎 ICoD Excellence Award

【國家或地區 Country / Region】 台灣 Taiwan

【設計團隊 Group / 設計師 Designer】 家樂福 Carrefour、點睛設計有限公司 Dot Design Co.,Ltd.、臺鹽實業公司 TAIYEN、台灣設計研究院 Taiwan Design Research Institute

【作品介紹 Description】

Re系列環保再生瓶
將環保永續的概念作為系列發想的源頭，瓶子的原料採用回收再運用之寶特瓶，搭配自然大地的色系，瓶身設計概念採用「R」字簡潔符碼，象徵著家樂福串連供應商與消費者，除了實踐減量（Reduce）、再利用（Reuse）、回收（Recycle）的減塑精神外，Re在英文字首有「再次」意涵，賦予商品為了環境永續發揮再生的力量（Power of Regeneration）。瓶身、瓶蓋採用環保100%再生塑料PCR（Post-Consumer Recycled Plastics），且系列商品不用壓頭改採瓶蓋設計，相關說明文字也捨棄黏貼式標籤，改採用單色環保油墨直接印刷於瓶身，凸顯產品設計和質感，且更易於拆解和回收；另外該產品運輸使用的紙箱也全部採用FSC森林環保認證的紙箱，讓看不見的地方也符合永續理念。透過設計的小改變，從方正直線變成有溫度的線條，那小角落正是給地球一個呼吸的空間，從日常隨手可見的矩形帶入自然有機的型態，喚起消費著對環境友善的注意。消費是一種選擇，更是一種對永續的責任。

RE Series of Eco-friendly recycled bottle
The environmental protection and sustainability as the source of the idea concept of the series. The materials used recycle PET bottles, with the color of the natural earth. It also uses the streamline of the letter R, which symbolizes the concept of Carrefour connecting suppliers and consumers to form an arc of the earth. At the same time, it echoes the concepts of reduce, re-use and re-cycle. The bottle and cap are made of environmentally friendly 100% recycled plastic PCR (Post-Consumer Recycled Plastics), and the series of products use a press disc cap instead a Pump of the bottle cap design. The relevant explanatory text also abandons the sticky label, and uses a single-color environmentally friendly ink to print directly on the bottle body. The bottle highlights the design of product and texture, and it is easier to disassemble and recycle; in addition, the cartons used for the transportation of this product are all FSC forest environmental protection certified cartons, so that even the invisible places are also in line with the concept of sustainability. Through the little change of design, from a square straight line to a warm curve, that small corner just gives the earth a breathing space. In addition to the environmentally friendly bottle body, the RE series combine the special salt exclusively developed by Taiwan Salt Company, with the multi-effect herbal extract. To provide office workers regenerative power to relax their emotions and stabilize their minds at home after a hard day. The rectangle brings the natural and organic form, that can be seen in everyday life, waking the consumer's attention to the environment-friendly. Consumption is a choice, but also a responsibility for sustainability.