【獎項 Prizes】銀獎 Silver Prize

【國家或地區 Country / Region】 台灣 Taiwan

【設計團隊 Group / 設計師 Designer】 Bito - 劉耕名 Keng-Ming Liu、邵偉豪 Weahao Shao、謝鎮璘 Chen-Lin Hsieh、梁若嘉 RouJia Liang、高慶和 Chin-Ho Kao

【作品介紹 Description】

58屆金馬獎 - 視覺設計
金馬獎為華語電影最高殿堂，相關活動如影展、典禮、創投、大師課、電影學院，都受到電影人與大眾極度關注。本次主視覺創舉為首度將金馬視之為品牌，以動態思維發想，並統合所有相關製作物。

本屆金馬透過「重新對焦：調整和世界的距離」的主題，和電影主題扣合也向觀眾拋出詰問：描繪後疫情時代，哪些事情是最重要的？哪些人事物，你想留下最清晰的意義、情緒和張力？什麼時候該拉開足夠的距離，重新校準內心的焦距？

主視覺以局部模糊與清晰的視野，帶領觀者進入動態的重新對焦。單一鏡頭和連續鏡頭的推進軌跡，構成了金馬中文字、獎座和58，也彷彿因對焦過程而凝結的立體雕塑。刻意不借用任何電影影像去構成屬於當代的設計語彙，彰顯金馬獎卓著聲望，也大膽開拓面向未來的全新風貌。

The 58th Golden Horse Awards - Visual Design
The Golden Horse Awards is the most prestigious among Chinese-language cinema, and its related events, such as the film festival, ceremony, master classes, and film academy, all garner much attention from filmmakers and the general public. This key visual marked the first time that the Golden Horse was viewed as a brand, integrating dynamic thinking with all related productions.

Through the theme, “Refocus: adjusting our distance to the world,” the Golden Horse was able to connect with films and pose a question to its audience: what are the most important things when describing the post-pandemic era? What kinds of people and events do you wish would leave the clearest meaning, emotion, and tension? When is it time to establish an adequate distance and recalibrate our inner focus?

The key visual utilized partial blurriness and clarity to lead viewers into dynamic refocusing. The tracks of movement left by single and continuous shots formed the Chinese characters of “Golden Horse,” “trophy,” and “58,” which appeared to merge into three-dimensional sculptures through the focusing process. We deliberately chose not to borrow any film footage to form the contemporary design vocabulary, highlighting the Golden Horse Awards’ immense prestige and boldly opening up a brand-new look that welcomes the future.