【獎項 Prizes】優選 Distinction

【國家或地區 Country / Region】 中國大陸 China

【設計團隊 Group / 設計師 Designer】 重塑創意設計有限公司 Remould Studio - 譚慶坤 TanQingkun、趙筱青 ZhaoXiaoqing

【作品介紹 Description】

Boop是一款牙刷包裝設計，該產品致力於更好的解決口腔清潔問題，產品上升級了傳統的刷毛排列，提高了單位面積的刷毛率，刷頭更小巧，更有效地清潔口腔問題。該產品的首要理念是環保+年輕化，對此在包裝材質的選擇上，使用了環保紙，減少環境污染。其次產品希望年輕化，但年輕化也考究是否符合企業價值，所以年輕化的設計不單是視覺形式上好看，更要間接對人們生活產生一定積極影響。所以在設計上使用了色彩化+符號化的表達形式，高亮的色彩，希望在一天中帶給給人們美妙的心情；數字123，是生活常用口號，在包裝上不僅展示了產品的特點，也希望作為一種互動，給人們加油打氣，希望今天是美好多彩一天。

Boop is a toothbrush packaging design. The product is committed to better solve the problem of oral cleaning. The product upgrades the traditional bristle arrangement, improves the bristle rate per unit area, and the brush head is smaller and more effective in cleaning oral problems. The primary concept of this product is "environmental protection + rejuvenation". For this reason, environmental protection paper is used in the selection of packaging materials to reduce environmental pollution. Secondly, the products hope to be younger, but the younger design also focuses on whether it conforms to the enterprise value. Therefore, the younger design is not only visually beautiful, but also has a certain positive impact on people's lives. Therefore, in the design, we use the expression form of colorization + symbolization, and highlight the color, hoping to bring people a wonderful mood in the day; The number 123 is a common slogan in life. It not only shows the characteristics of the product on the packaging, but also hopes to cheer people up as an interaction. I hope today is a beautiful and colorful day.