【獎項 Prizes】優選 Distinction

【國家或地區 Country / Region】 澳門 Macau

【設計團隊 Group / 設計師 Designer】 歐俊軒 Au Chon Hin

【作品介紹 Description】

Dino Burger 希望傳遞的是一種「不將就」、「不甘於平凡」、「不服輸」的生活態度。誰說漢堡就一定是街頭速食垃圾食品呢？漢堡也可以像精品咖啡一樣，從食材挑選、處理方式、烹飪、麵包烘焙、組裝、包裝，每一個環節都有一個對品質的要求。除了滿足基本的飽腹需求，我們希望顧客打開漢堡盒的瞬間也可以獲得精神上和視覺上的滿足。也希望正在努力生活的你，在享用Dino Burger 的時候可以獲得一瞬間「不將就」的衝動。 這個設計著重於品牌跳脫傳統的態度，以及其創新的經營模式，因此我們打破常規漢堡店的既定印象，以外形怪奇、勇於冒險的恐龍作為主體，跟著它一起尋找滋味的漢堡。標識設計以簡潔為主，用英文名稱結合了恐龍腳掌的特點，在品牌的延伸設計則以豐富的插畫來吸引消費者的目光，突出Dino Burger 的個性。

Dino Burger wishes to convey a kind of ‘no make do’, ‘no ordinary’, ‘no surrender’ life attitude. Whoever says burger has to be junk food consumed quickly on the street? We say burger can be like tasting a cup of coffee. From selecting, processing and cooking raw ingredients, to baking buns, packing orders and serving it to customers, every step demands high standards. Aside from the basic satisfaction of appetite, we hope that at the moment when customers open the box of burger they can be satisfied mentally and visually. To everyone out there, we wish the consumption of Dino Burger can also offer a sense of ‘no make do’ in your life. This design emphasizes on the brand’s think-out-of-the-box attitude and its innovative operating method. Therefore, we break the stereotype of average burger shop and use the peculiar yet adventurous dinosaurs as the subject, while following it onto the path of looking for delicious burgers. The logo design is clean and concise by combining the brand’s English name with the characteristics of dinosaur’s feet. As for extended designs, plenty of creative illustrations are used to attract customers’ attention in order to highlight the uniqueness of Dino Burger.