【獎項 Prizes】　優選 Distinction

【國家或地區 Country/Region】 Hong Kong 香港

【公司／團隊 Company/Group】 Pengguin

【設計師姓名 Designer】  蘇皓明 SO HO MING 林百滔 LAM PAK TO

【作品介紹 Description】

深井是香港一處有著數百年歷史、依山向海的鄉村；從農耕起步，經過工業發展的興旺，轉變為現今大型住宅為住的社區。社區內充滿各種的元素共融：客家人與潮州人原住民的文化交匯；工業和農耕的發展相互交替；現代大型住宅和古舊鄉村的社區生活。 《村梭深井》展覽的主視覺形象，以共融為創作概念，拼合不同的圖像元素以產生全新的視覺系統。共融的圖像從平面設計延伸至展覽的空間和社區之中，帶領觀眾發掘深井不同的文化和歷史 。

Sham Tseng is a village in Hong Kong that has a history of hundreds of years and is surrounded by mountains and seas. It started from farming, and through the prosperity of industrial development, it has been transformed into a large-scale residential community today. The community is full of integration of various elements: the cultural intersection of Hakka and Chiu Chow aborigines; the development of industry and farming alternate; the community between modern residences and old villages. The visual identity represents the concept of “Integration”. By combining different graphic elements, the experiment created a brand new visual system. The visual extends from graphic design to exhibition space and the community, leading the audience to discover the different cultures and histories of Sham Tseng.