【獎項 Prizes】　銅獎 Bronze Award, 評審團推薦獎 Judges’Special Award

【國家或地區 Country/Region】 Taiwan 台灣

【公司／團隊 Company/Group】 格式設計展策 InFormat Design Curating

【設計師姓名 Designer】 王耀邦 Yao-Pang Wang 鄒昀達 Yun-Da TZOU 劉子琳 Tzu-Lin LIU 楊順志 Shun-Zhi YANG

【作品介紹 Description】

2020桃園文創博覽會，坐落於富含歷史記憶的眷村「馬祖新村」，以「走桃花」作為活動名稱與宣傳主調。走，有閩南語「跑」的意涵，引申為地方城市透過文博會的舉辦向前邁進的動能意象，是動詞，同時也擁有參與祭典或節慶的語境。透過「編輯地方」的採集精神，從挖掘桃園自身底蘊與價值的「走桃花」文化展區、運用設計能量與桃園產業進行創新實驗的「結桃子」議題展區，到結合展售消費與在地故事的「大桃林」體驗展區，在眷村空間打造嶄新的桃花林，散發地方活力。以「自然山林」、「人文記憶」、「產業創新」、「文化轉譯」等視角重新編整地方的土壤底蘊，打造一個跨域、共感、創新、設計整合的地方文博會。

The 2020 Creative Expo Taoyuan is presented at the historical Matsu New Village and centers around the promotional theme "RUNNING TAOYUAN." Through the imagery of "running," the event instills the idea of progress through Creative Expo Taoyuan, suggesting movement while hinting to the celebratory atmosphere of festivity. In Chinese, Taoyuan also entails the meaning of peach blossom, which symbolizes abundance and vibrancy, expressing the wish for Taoyuan's prosperity through design and creativity. Rooted in the spirit of "Places On The Move," the exhibition includes cultural display "RUNNING TAOYUAN," which digs into the hidden charm and value of Taoyuan; themed display "Fruiting Taoyuan," which experiments with integrating design with Taoyuan industries; and "Taoyuan Forest," an interactive area that combines display and sales with local stories. Collectively, the curation presents an innovative portrayal of Taoyuan within the military dependents' village, showcasing unanticipated local charisma.